Our institute gives the best Training for SEO in Kharar. We trained complete On-page and Off-Page SEO in a Theoretical and Practical manner. We are giving an advanced SEO program that has been designed to help you organically increase and we know about the visibility of client business. Not only do you learn the concepts of Search Engine Optimization but you also get the best-in-class with good practical knowledge on all the industry-related SEO tools and applications.
Our institute Offers Real-time and Placement focused SEO Training in Kharar by Experienced SEO Experts from Industry. We provide SEO Classroom Training and SEO Online Training both with Real-Time Project. We help Students With their Resume Preparation and SEO Interview Questions. We Provide Detailed SEO Course Material & classes are arranged as per the convenience of the student Timings.
In SEO Training in Kharar, you will receive all the necessary online advertising skills to maintain your website listing at the top of the search engine. Our live training SEO course will be an advanced level of learning different modules trainees will get in-depth knowledge of SEO concepts such as keyword research and management of on-page and off-page optimization, link building, URL management, work planning and online marketing of the website, and complete knowledge of Google analytics. Our SEO training should empower you to manage the programming, content, and visibility of your website as a good and it gets the best result.
This SEO course will not only help students to understand their client needs but it will also help their own website to stand out from that of their competitors. Our objective is to not only make them versed in the SEO strategies and concepts but we encouraged them with good SEO expertise and to enhance an SEO specialist where they can influence and growth of its strategic decision-making to improve their website for all this we give the best SEO Training in Kharar.
What is SEO?
SEO stands for Search Engine Optimization. This is the unique method used on the website to increase the rank in the Search Engine Result Page (SERP) naturally. It is the process of boosting the quality and quantity of the organic traffic to your website which will gradually increase the rank in SERP and will display your website on the first page of SERP. It is one of the most dominant tools in generating online traffic to your website which helps your company to gain more and new customers by which will enhance your online reputation and branding.
SEO Training Course Syllabus
Digital Marketing and SEO Basics
- What is Digital Marketing?
- Digital marketing channels
- Difference between SEO, SEM, and SMM
- Benefits of SEO
- How does the search engine work?
- Google Search Architecture
- Ranking methodology
- Understanding the SERP and Search Operators
- Search algorithm updates
- Panda, Penguin, Hummingbird update
- Latest search updates and predictions
WordPress CMS with HTML/CSS Basics
- HTML Basics
- CSS Basics
- Why WordPress?
- WordPress Installation on Server
- Understanding the Dashboard
- Changing the Default Settings
- Installing and customizing themes
- Content management in WP
- Creating categories, pages, and posts
- Adding a menu to the site
- Adding widgets to the site
- Installing useful plugins for site features
- SEO specific plugins
Google Search Console
- What is Search Console?
- Website verification
- Setting Geo-target location
- Search Analytics
- Advanced Search Query analysis
- External Links Reports
- Internal Links Report
- Crawls stats and Errors
- Robots.txt and Links Removal
- HTML Suggestions
- URL Parameters
Keywords Research and Analysis
- What is Keyword Research?
- Benefits of Keyword Research
- Business analysis process
- Types of Keywords
- Keyword Research Methodology
- Google Keyword Planner Tool
- Advanced Keyword Planning guide
- Paid Keyword Tools
- Keyword generation ideas
- Competition Analysis
- Competitor Metrics
- Finalizing the Keywords List
- Practical case study
- Google website guidelines
- Fundamental On-page Factors
- Domain Name Optimization
- URL Optimisation
- Title Tag Optimization
- Meta Tags Optimization
- Headings & Footer Optimization
- SEO Content Writing
- Anchor Links Optimization
- Image Tag Optimization
- Sitemaps Optimization
- Robot.txt and its importance
- URL Redirecting Techniques
- Canonical Links
- Rich Snippets (Schema)
- One Box Answer Optimization
OffPage Optimization (Link Building)
- Introduction to Offsite Optimization
- Google Link building guidelines
- Important factors of Link Building
- Types of Linking Methods
- Links Analysis Tools
- Directories Submissions
- Local Business Listing
- Classified Posting
- Generating Links from QA sites
- Guest Blogging and commenting
- Press Releases
- Social Media Links
- Document Sharing Links
- More Advanced Techniques
Penguin Recovery Process
- Types of Google Updates
- Symptoms of Google updates
- The process of analyzing update
- Panda Recovery
- Penguin Recovery
- Link pruning process
- DisAvow Tool
Reports and Management
- Website Position Analysis
- Website Monthly Reports
- Google Analytics Reports
- Search Console Keyword Reports
- Link Building Reports
- Competitor Reports
- Paid Tools for monitoring SEO campaigns
Live SEO Project
- Client requirement analysis
- Keyword Research
- On-page implementation
- Link building process
Website Monetization (Part 1)
- How Adsense Works?
- Adsense Guidelines
- Website ideas for online earning
- Understanding Adsense dashboard
- Different types of payment model (CPC and CPM)
- Types of Ad Formats
- How to choose correct ad formats?
- How to select a profitable niche?
Website monetization (Part 2)
- Tracking multiple websites with channels
- Blocking competitor ads on our site
- Reporting and Analysis
- Integration of Adsense with Youtube Channel
- Linking Adsense with Analytics
- Other Ad Networks
- Affiliate marketing network
How does SEO work?
The SEO process involves various methods such as website planning, website analysis, keyword research, competitor analysis, on-page optimization, off-page optimization. This is how SEO works. For example, while you are optimizing a website analyze the website and make few changes according to the process which makes your website optimized and look attractive which will help the search engine to recognize your website and display it on the first page of SERP. Another way how SEO works is by building backlinks. This is the process where you make several submissions to create the backlinks to your website which improves your website rank on SERP and will help your website to display on the 1st page of SERP. By doing this it will increase your traffic organically and you will be able to retain that position for a very long time which will automatically increase your online reputation and branding.
Why learn SEO?
- Understand who your audience is and how they search
- Understand the intent behind the questions they are asking or problems they need to solve.
- Give them solutions or results in the formats they prefer via on-point, quality, and authoritative content.
- Create a satisfactory topical experience that serves their needs again and again
- In 2020, optimizing the content for users rather than search engines
- 2020 for greater success is UX – user experience
Advantages of SEO
- Free of cost – The biggest advantage with SEO is absolutely free of cost. We need not pay any money to the search engines to rank our website. If we can rank our website, we will get traffic and brand visibility for free of cost.
- Can give recurring traffic – Search Volume is the estimated number of searches that happen every month. So there are people who search for your keyword every month. So if you are attending our SEO Training in Kharar and master SEO, you can easily rank your website at the top and thus you get recurring traffic
- Longer-term advantage – SEO is a time taking and long process. It doesn’t give you instant traffic. But SEO is used for a longer-term advantage because if you manage to rank on the top after learning SEO from our SEO Training in Kharar. Your rankings also don’t decline instantly.
- Automate traffic to an extent – If you are successful in generating traffic through SEO, you need not spend heavily on Ads. SEO gives you free recurring traffic automating your website traffic to an extent.
Job Responsibility of SEO Analyst?
- Perfect catchy, structure of websites and web pages
- Monitor and evaluate search results
- Apply link building campaigns in coordination with client SEO goals
- Should guide the content team to make SEO-friendly content
- SEO analyst should know the update of search engines
- Current trends in the marketing industry and social media.
- Keyword analysis, research, and development.
- Track and report on campaign results.
- Be up to date on the latest changes in SEO algorithms
- Monitor SEO impact on search engine results page across various search engines
- Find and solve problems related to visibility, ranking, many more.
- Perfect link building campaigns to improve credibility and ranking
- Analysis of the website performance by Google Analytics tool
Why Join our SEO Training in Kharar?
- Our SEO Trainer has 12+ Years of Experience
- WordPress CMS for site development
- Learning how to make money online with a website
- Backup Videos if you miss any session
- Live Project Exposure, with the live website of our client.
- 100% practical oriented training.
- 100% Placements Assistance
- We Deliver the training as per 100% Real-time Standards.
- We also deliver Online SEO Training for students across the globe.