Industrial Training in Digital Marketing in Chandigarh and Mohali

Digital Marketing Training Institute

We provide Industrial Training in Digital Marketing in Chandigarh and Mohali on live projects which prepare every student to cope and rise to the challenge of digital marketing with the most modern way of practical teaching taught by trainers who are certified, industry experts. It is a course which is very systematically created with LIVE projects that makes student handle every work with the touch of excellence.

After completing an internship in digital marketing, your job opportunities increase immensely. After all, every industry is interested in selling more with profitability. Industrial Training in Digital Marketing in Chandigarh and Mohali equips you with essential tools to sell more through digital media, and that makes you needed by all companies.

At Industrial Training in Digital Marketing in Chandigarh and Mohali, once the student opts for Digital Marketing Training they get to experience the real working environment of the IT industry. Our team of expert senior trainers works together to ensure the development of a set of skills for each individual. Our experts with hands-on experience in the technology and working experience make sure to deliver the best to the students while working on a LIVE project.

What is Digital Marketing?

Digital marketing comprises of all the marketing efforts that make use of the Internet and electronic devices as the mode. Businesses make use of several digital channels like social media, email, search engines, and their websites in order to connect with their prospective and current customers. The scope of digital marketing is improving day by day. The newly formed enterprises focus more and more on digital marketing in order to accelerate productivity. Recent years have deposed important growth in this field and this represents the importance of Digital marketing training. Higher pay packages, broad goals, and secure job profiles are some of the main benefits of an Internet marketing course.

Industrial Training in Digital Marketing in Chandigarh and Mohali is the one that gives the best digital marketing training with placement in Chandigarh and Mohali. Our course for Digital marketing certification in Chandigarh and Mohali is focused on making the learners proficient with the prominent skills of digital marketing in order to give them long-term career prospects. We provide our students with optimal display to the corporate working standards and are made to work on real-time projects of Digital marketing.

Digital Marketing Course Contents

Introduction to Digital Marketing

Increasing Visibility

  • What is visibility?
  • Types of visibility
  • Examples of visibility
  • Visitors Engagement
  • What is engagement?
  • Why it is important?
  • Examples of engagement
  • Bringing Targeted Traffic
  • Inbound
  • Outbound
  • Converting Traffic into Leads
  • Types of Conversion
  • Understanding Conversion Process
  • Retention
  • Why it is Important?
  • Types of Retention
  • Performance Evaluation
  • Why it is Important?
  • Tools Needed

Website Creation

  • Adding domain Name to web Server
  • Adding webpages & content
  • Adding Plugins
  • Identifying the objective of the website
  • Deciding on Number of Pages Required
  • Planning for Engagement Options
  • Creating Blueprint of Every webpage
  • Best & Worst Examples

Search Engine Optimization (SEO)

  • What are the primary keywords, secondary keywords,s, and tertiary keywords?
  • Keywords optimization
  • Content optimization & planning
  • Understanding Your audience for content planning
  • Internal linking
  • Meta tags creation
  • Creating a Webpage in HTML
  • What is the difference between keywords stuffing & keyword placement?
  • Using google webmasters tool & website verification
  • Sitemap creation & submission in website & webmasters
  • How to write an optimized content
  • How to write content for article, blog, and press release
  • What is domain authority?
  • How to increase Domain authority
  • What are backlinks?
  • Types of backlinks
  • What is link building?
  • Types of link building
  • Do’s and Dont’s of link building
  • Link building strategies for your business
  • Easy link acquisition techniques
  • Google places optimization
  • Classified submissions
  • Using H card
  • Citation
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO Strategy for your business
  • What is link juice?
  • Importance of domain and page authority
  • How to optimize exact keywords for your business
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update
  • How to recover your site from Panda, Penguin and EMD
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Search Engine Advertising

  • Understanding inorganic search results
  • Introduction to Google Adwords & PPC
  • advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google AdWords account
  • Understanding AdWords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc
  • Types of Advertising campaigns- Search,
  • Display, Shopping & video
  • Difference between search & display campaign
  • How does AdWords rank ads
  • Understanding the Adwords algorithm (a drink) in
    detail with examples
  • What is a quality score
  • Why quality score is important
  • What is CTR?
  • Why CTR is important?
  • Understanding bids
  • Types of Search Campaigns – Standard,
  • All features, dynamic search & product listing
  • Google merchant center.
  • Creating our 1st search campaign
  • Doing campaign level settings
  • Understanding location targeting
  • Different types of location targeting
  • What is a bidding strategy?
  • Understanding different types of bid strategy
  • Manual
  • Auto
  • Advanced level bid strategies
  • Enhanced CPC
  • CPA
  • What are flexible bidding strategies?
  • Understanding flexible bidding strategy
  • Pros & Cons of different bid strategies
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our campaign
  • Creating adgroups
  • Finding relevant adgroups options
  • using tools
  • Creating adgroups using the tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group
  • Using the keyword planner tool
  • Understanding types of keywords
  • Board, Phrase, exact, synonym & negative
  • Examples of types of keywords
  • Pros and cons of diff. types of keywords
  • Creating ads
  • Understanding ad metrics
  • Display & destination URL
  • How to write a compelling ad copy
  • Best & worst examples of ads
  • Creating ads
  • What is conversion tracking?
  • Why is it important
  • How to set up conversion tracking
  • Adding tracking code to your website
  • Checking conversion stats
  • How to optimize campaigns at the time of
    creation?
  • Optimizing campaign via adgroups
  • Importance of CTR in optimization
  • How to increase CTR
  • Importance of quality score in
    optimization
  • How to increase quality score
  • Importance of negative keywords in
    optimization
  • Evaluating campaign stats
  • Optimizing with conversion report
  • Optimizing with keywords
  • Optimizing performing keywords
  • Optimizing non-performing keywords
  • How to decrease CPC
  • Analyzing your competitor’s performance
  • Types of display campaigns-
  • Creating 1st display campaign
  • The difference in search & display
  • Doing campaign level settings
  • Understanding CPM bid strategy
  • Advanced settings
  • Ad-scheduling
  • Ad-delivery
  • Understanding ads placement
  • Creating diff. groups
  • Using display planner tool
  • Finding relevant websites for ads
  • Creating text ads
  • Creating banner ads using tools
  • Uploading banner ads

 

Social Media Marketing

  • Understanding Facebook marketing
  • Practical session 1
  • Creating Facebook page
  • Uploading contacts for invitation
  • Exercise on fan page wall posting
  • Increasing fans on the fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page marketing
  • Facebook advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Understanding facebook best practices
  • Understanding edge rank and art of engagement
  • Practical Session 2
  • Creating a Facebook advertising campaign
  • Targeting in an ad campaign
  • Payment module- CPC vs CPM vs CPA
  • Setting up conversion tracking
  • Using a power editor tool for adv.
  • Advance Facebook advertising using tools like
  • What is LinkedIn?
  • Understanding LinkedIn
  • Company profile vs Individual profiles
  • Understanding Linkedin groups
  • How to do marketing on LinkedIn groups
  • Linkedin advertising & its best practices
  • Increasing ROI form LinkedIn ads
  • Linkedin publishing
  • Company pages
  • Adv on LinkedIn
  • Display vs text
  • Understanding Twitter
  • Tools to listen & measure Influence on
  • Twitter: TweetDeck, Klout, PeerIndex
  • How to do marketing on Twitter
  • Black hat techniques of Twitter marketing
  • Advertising on Twitter
  • Creating campaigns
  • Types of ads
  • Tools for Twitter marketing
  • Twitter Advertising
  • Twitter Cards
  • Understanding Video Campaign
  • Creating the 1st Video Campaign
  • Importance of video marketing
  • Benefits of video marketing
  • Uploading videos on video marketing websites
  • Using youtube for business
  • Developing youtube video marketing Strategy
  • Bringing visitors from youtube videos to your website
  • Creating Video ADgroups
  • Targeting Options
  • Understanding Bid Strategy
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Mobile Marketing

  • Understanding Mobile Devices
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Fundamentals of mobile marketing
  • Key industry terminology
  • Creating a mobile website through WordPress
  • Using tools to create mobile websites
  • Using tools to create a mobile app
  • Advertising on mobile (App & Web)
  • Targeting ads via location
  • Targeting ads on Apps
  • Targeting ads on search engine
  • Google Analytics
  • Introduction to Google analytics
  • How Google Analytics works
  • Understanding Google analytics account structure
  • Understanding Google analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • Starting with Google analytics
  • How to set up an analytics account
  • How to add analytics code to the website
  • Understanding goals and conversions
  • How to set up goals
  • Understanding different types of goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate
  • How to reduce bounce rate
  • How to set up funnels in goals
  • Importance of funnels
  • How to integrate AdWords and analytics account
  • Benefits of integrating AdWords & analytics
  • Measuring the performance of marketing campaigns via

Google analytics

  • What is link tagging?
  • How to set up link tagging
  • Understanding filters & segments
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required

Online Display Marketing

  • What is online advertising?
  • Types of Online Advertising
  • Display Advertising
  • Banner ads
  • Rich Media ads
  • Pop-ups and Pop-under ads
  • Contextual advertising
  • In-Text ads
  • In Image ads
  • In-video ads
  • In-page ads
  • What are the Payment Modules?

E-Mail Marketing

  • What is email marketing?
  • How does email work?
  • Challenges faced in sending bulk emails
  • How to overcome these challenges?
  • Types of email marketing- Opt-in & bulk emailing
  • What is opt-in email marketing?
  • Setting up email marketing account
  • Best platforms to do opt-in email marketing
  • Setting up lists & web form
  • Creating a broadcast email
  • What are autoresponders?
  • Setting up auto responders
  • How to do bulk emailing?
  • Best practices to send bulk emails
  • Tricks to land in the inbox instead of the spam folder
  • Top email marketing software’s &
  • a glimpse of how to use them
  • Improving ROI with A/B testing

E-Commerce Marketing

  • What is e-commerce?
  • Top e-commerce websites around the world & it’s a scenario in India
  • Difference between E-Commerce software and Shopping Cart software
  • Payment Gateways, Merchant Accounts & Logistics for physical goods.
  • Integrating Woo-commerce and setting up an e-commerce store on WordPress.
  • Affiliate Marketing by promoting products that look like an e-commerce store.
  • Case studies on e-commerce websites.
  • How to do Google Product Listing Ads (PLA) for e-commerce websites.
  • How to do SEO for an e-commerce website.

Lead Generation

  • Understanding lead generation for business
  • Why lead generation is important?
  • Understanding landing pages
  • Understanding thank-you page
  • Landing page vs website
  • Best practices to create a landing page
  • Best practices to create a thank-you page
  • Practical exercise- Creating a landing page
  • Types of landing pages
  • Reviewing landing pages created by trainees
  • What is A/B testing?
  • How to do A/B testing
  • Selecting landing pages after A/B testing
  • Converting leads into sales
  • Creating a lead nurturing strategy
  • Understanding lead funnel
  • Steps in leads nurturing

Content Marketing

  • What is Content marketing?
  • Introduction to content marketing
  • The objective of content marketing
  • Content marketing 7 step strategy building process
  • 18 types of content with examples
  • How to write great compelling content
  • Keyword research for content ideas
  • Optimizing content for search engines
  • Discussing the authority blog
  • Steps towards developing an authority blog
  • Ways to monetizing authority blog
  • How to market your content?
  • Debate- Doesn’t great content just spread by itself
  • Understanding second customer
  • Importance of the second customer
  • How to increase the second customer
  • Understanding online influencers
  • 10 ways to connect with online influencers
  • 35 unique ways to write magnetic headlines
  • 180 examples of magnetic headlines
  • Case study on content marketing

Internet Marketing Strategy

  • Personal branding
  • Content marketing
  • Search engine optimization (SEO)
  • Conversion optimization
  • Social media marketing
  • Email marketing

Affiliate Marketing

  • What is affiliate marketing?
  • 3 A’s of affiliate marketing
  • How people make millions of dollars in affiliate marketing?
  • Affiliate marketing history
  • Changes in the affiliate marketing industry over the year
  • Affiliate marketing scenario in India
  • How to be a super affiliate?
  • Different ways to do affiliate marketing
  • Affiliate marketing secrets
  • How your trainer makes money in affiliate marketing?
  • Live examples of how people are making money as an affiliate
  • Getting you started as an affiliate
  • Getting you approved as an affiliate from
  • India’s top affiliate agencies
  • Some of the top affiliate network in the world
  • How to get approved as an affiliate by the world’s top affiliate company
  • Trainers share his secrets of affiliate marketing
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Ad-Sense & Blogging

  • What is AdSense?
  • How to get approved for AdSense?
  • Cool trick to get AdSense approval by Google
  • Using your AdSense account interface
  • Placing ads on your blog
  • Creating blogs with our FREE theme
  • Then we will share 1 secret method Through which you will make money with AdSense

Online Reputation Management (ORM)

  • What is online reputation management?
  • Why online reputation management is need of the hour
  • Understanding ORM scenario
  • How to deal with criticism online
  • 10 Online reputation management Commandments
  • 15 ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Step by Step guide to overcoming negative online reputation
  • Best examples of online reputation management

Benefits of Digital Marketing Training:

While you choose to go for the Industrial Training in Digital Marketing in Chandigarh and Mohali it is not only for learning about the execution of tools like AdWords, analytics, Facebook Business Manager, mail chimp, etc. but also the strategy behind them. So being clear with your objective of going for the digital marketing course, there are many benefits of the same. Some of them are listed below as:

  • Digital marketing is significantly shaping the future in the business world and thus opting for the digital marketing training course in Chandigarh and Mohali offers you an edge in getting skilled and lets you dominate over the competitors.
  • There are job opportunities available in this field at profitable pay packages once you are done with your digital marketing certification course, as there is a large-scale demand for skilled digital marketing professionals.
  • Digital marketing training brings a revolution against the traditional ways of marketing such as personalization and customization to obtain ROI with positive results and this has raised the importance of skilled professionals.
  • The digital marketing training is highly beneficial in case you wish to start your own entrepreneurial venture for strengthening the social media presence and upkeep of the business.
  • For both the graduate as well as undergraduate students working in the field of marketing or even others Digital marketing is an addition to the skills learned that increases the value of their CV and attracts potential employers making you stand away from the crowd.

Our digital marketing course in Chandigarh and Mohali transforms you into a skilled professional that is of great help for you to acquire a job or for your business growth. Industrial Training in Digital Marketing in Chandigarh and Mohali is the best digital marketing training institute. Being one of the most important platforms, Digital marketing is responsible for business growth and thus the industry is hiring certified digital marketing professionals rapidly and the Digital marketing certification course in Chandigarh and Mohali is broadly recognized by the industry.

Why choose us for Industrial Training in Digital Marketing in Chandigarh and Mohali?

  • All of our trainers have more than 10+ experience in corporate training
  • Google Certified trainers from top MNC’s like HCL, Accenture, IBM, Cognizant, etc
  • Hand on experience in multiple real-time projects
  • Update with the latest tools and techniques
  • Trained 2000+ students in a year
  • Remarkably 12000+ hours of lectures have been delivered till now
  • Conducted much corporate training on SEM, PPC, SMM, Affiliate Marketing, SEO, etc.
  • Trainers with strong theoretical & practical knowledge
  • All trainers are certified professionals with high grades
  • Beneficiary connection with HRs in MNC’s for projects and placements.

"Industrial Training in Digital Marketing in Chandigarh and Mohali"

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